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Opportunities abound in the san francisco peninsula

Opportunities abound in the San Francisco peninsula
Janice Bitters
Silicon Valley Business Journal

it’s all about the right mix.

Top talent comes at a price. For companies based in the peninsula, that means offering perks, fostering a sense of community, and being close to public transportation for ease of daily life. In last week’s panel Rob Zirkle spoke about how mixed-use projects have been increasingly popular among developers, as the mix of office space, residences, and community spaces create a well-rounded investment. “When you put those two things together and tactfully approach that with the city leadership, it puts them in a pretty interesting position from a policy standpoint,” he said. “It makes [it] pretty hard to say no and get away with it.”

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Opportunities abound in the San Francisco peninsula  | Janice Bitters | Silicon Valley Business Journal